name: Doggy Bag
client: Comieco
date: April 2015
project assistant: Mario Scairato
photo credits: Riccardo Torri

Turn a problem into an opportunity and trigger a cultural revolution were the goals of the project “Doggy Bag – Eat your Leftovers”, intended to reduce the amount of food waste and to promote a different mindset in restaurant owners and clients. The project, implemented in cooperation with Slow Food Italia, was strongly applauded by some outstanding representatives of Italian culture, such as architect Michele De Lucchi and professor Andrea Kerbaker, who supervised a professional team of designers in charge of turning the doggy bag into a true signature item. While Giulio Iacchetti, Matteo Ragni with Chiara Moreschi, and Francesco Faccin designed three different food and beverage containers, illustrators Olimpia Zagnoli, Beppe Giacobbe, and Guido Scarabottolo artfully decorated the packs. In the picture you can see Giulio Iacchetti’s project.