giulio iacchetti industrial design
giulio iacchetti industrial design
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name: Salmi e Salami
client: C.Ar.D Contemporary Art & Design
date: July 2016
project assistant: Mario Stilla

Exhibition project for “Salmi e Salami” on the occasion of C.Ar.D. – Contemporary Art and Design, the biennial art and contemporary design review held in the hills around Piacenza, that will be taking place from Saturday 9th July to Sunday 2nd October 2016.
“For us youngsters from the Po Valley, Piacenza and its surroundings was essentially a gastronomic day out, where salami was the most mouth-watering  of Sunday treats.  Returning to those gentle valleys, visiting Molino Calcagno and, in particular, an attic certainly partly intended  for  the drying of salami, I understood that it was there that I would do my work. I embraced the role of sausage designer, designing soft salami made of sponge, derivatives, one might fancy, of stuffed toy pigs. A camouflage project, respectful, non-violent, with a nod to Jacovitti, who liberally strewed hundreds of large and small salamis throughout  his cartoons. On the walls reproductions of biblical psalms declaim an ode to the creation one can enjoy and observe from the numerous windows of the room, with a special focus on psalm 36, where the psalmist writes: “O Lord, thou preservest man and beast”, a central verse in the prayer of Christian vegetarians.” Giulio Iacchetti, designer and aspiring vegetarian. With the kind collaboration of Fulvio Martini, who made the exhibited fabric salamis.

salmi e salami

salmo

salmi e salami04

salame