name: Wiz
client: Wired
date: September 2018
project assistants: Alessandro Stabile, Luca Madonini
render credits: AVisualisation | Alessandro Trigila

Wired asked Giulio Iacchetti to design an object with a unique aim: simplifying life. The result is Wiz, a touch of magic: “Simplicity is not letting disappear, but creating an intuitive relationship with an object: you immediately understand how it works. The magic wand produces this reaction”.