giulio iacchetti industrial design
giulio iacchetti industrial design
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name: superframe
client: W-Eye
date: February 2020
project assistant: Luca Madonini
photo credits: Max Rommel

For this project, considering that the invention of hingeless, wraparound frames in bent wood is so original, I decided to highlight the importance and centrality of the frame. So, the idea was to create a structure that would “host” the lenses: not surrounding them along the entire perimeter but rather limited to having enough contact with the edge to support and hold them in place. The result is a frame with lots of personality, an accessory that, to me, seems bold. To develop the project a step further, I imagine a colored film insert that overlaps the lenses to increase the eccentricity of the design.