name: Safe bag
client: Amuchina
date:  september 2020
project assistant: Luca Madonini

The magazine ELLE has asked a group of Italian creative talents to “reinterpret iconic pieces by famous fashion brands.” The option was to break the rules and to contextualize the project in this particular historical moment we are going through today. The result is a bucket bag based on the iconic form of the Amuchina bottle. An object that doesn’t exist, and perhaps never will. A tribute to a product that continues to accompany and protect us.