giulio iacchetti industrial design
giulio iacchetti industrial design
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name: Oramai
client: Danese Milano
date:  april 2021
project assistant: Francesco Arnulfo
photo credits: Federico Villa

Oramai is a “deconstructed” watch. The digits can be positioned “as desired” on the dial, thanks to the magnetic force. You can thus build a clock with 12 hours, or mark only the quarters, or choose to keep the dial totally empty. The composition of the clock could be experienced as a didactic moment to convey to children the sense of the passage of time (at each turn of the minute hands, the hour hand will indicate the direction in which to position the relative figure). Oramai is a clock that lends itself to furnishing work spaces, offices, as well as of course for domestic living spaces.