giulio iacchetti industrial design
giulio iacchetti industrial design
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name: Mazagran
client: Alessi
date:  april 2022
project assistant: Luca Madonini
photo credits: Gaia Anselmi Tamburini

Every time I find myself designing a coffee accessory (in this case a jug capable of extracting coffee cold) I feel the need to anchor my design (which means translating into form what a given context requires) to archetypal forms. In the natural world, the birth of new vegetable or animal forms is linked to the evolution of species, and I like to think that something similar happens in the industrial world… so I recognise in the world of coffee the formal primacy of the Bialetti moka, or rather two opposing truncated cone forms. Mazagran’s design starts exactly from this shining reference: thus an hourglass shape with a circular cross-section is born, which widens at the base and at the apex and has a reduced dimension at the waist.

This design lends itself perfectly to the method of preparing iced coffee: the funnel shape lends itself perfectly to pouring water through the filter placed along the axis of the container. The equally wide base ensures stability to the pitcher, which is particularly slender and slender and is designed, in terms of size, to be inserted into the bottle holder of the refrigerator, so as to keep our iced coffee at the right temperature.