name: Abet Factory
client: Abet Laminati
date: april 2023
designed with: Matteo Ragni
photo credits: Gaia Anselmi Tamburini
“Abet Factory” is the title of the exhibition curated for Abet Laminati in Fuorisalone 2023 and displayed in the heart of Brera Design District in Milan.
Abet’s historical 4×6 cm samples were the protagonists of the exhibition with the task of narrating the company’s production and representing its essence.
An entire wall was covered with industrial tool boxes in each of which samples of more than 200 colors, decors and finishes were placed.
Planners, architects and designers, as well as “enthusiasts” were able to choose and create their own color palette by generating micro-samples.
An idea created to tell in an unprecedented way the value and widespread use of laminate in our contemporary times: from the furnishing of our homes to architecture and design.