giulio iacchetti industrial design
giulio iacchetti industrial design
/ /

name: 50 anni di Unicoop Firenze: una storia di persone
client: Unicoop Firenze
date: 28 september – 12 october 2023

Exhibition curated by Giulio Iacchetti

exhibition project: Matteo Ragni
research, development and editing: Elisa Testori
graphic project: Federica Marziale Iadevaia
photo credits: Marco Borrelli 

We thought of telling the story of Unicoop Firenze by designing a large TREE: a metaphor for a solid living organism that still today, 50 years later, grows and ensures nourishment, protection and solidarity closeness to more than a million members throughout Tuscany.

Like a tree, Unicoop has deep roots, which are the many cooperatives that have nurtured in the years of its origins the dream of a reality that has arrived today at the top of cooperation in Italy;

…like a tree, Unicoop is supported by a stem: these are our last 50 years of history, during which Unicoop has played a fundamental role in Tuscan society by ensuring welfare, work, and the protection of consumer rights;

…like a tree, Unicoop Florence has generated a great foliage that tells how the future of cooperation in Tuscany is already in the present, thanks to the great themes of solidarity, culture, environmental defense, sharing, quality never separated from convenience and love for its territory.