name: Carissimo Pinocchio, Italian designers and graphic designers reinvent the most famous puppet in the world
client: ADI Design Museum
date: 30 november 2023 – 4 february 2024

Exhibition curated by Giulio Iacchetti

exhibition project: Matteo Vercelloni
iconographic historical selection: Marco Belpoliti
graphic project: Federica Marziale Iadevaia
photo credits: Michele Nastasi

On Wednesday, Nov. 29 at 6 p.m., ADI Design Museum will host the opening of the exhibition Carissimo Pinocchio, Italian designers and graphic designers redesign the world’s most famous puppet, curated by Giulio Iacchetti with exhibition design by Matteo Vercelloni and graphic design by Federica Marziale Iadevaia.

On the occasion of the 140th anniversary of the first edition of the book The Adventures of Pinocchio – Story of a Puppet by Carlo Collodi, the most translated Italian book in the world, ADI Design Museum presents a selection of 62 projects by 31 designers and 31 graphic designers, specially created for the exhibition, dedicated to the icon that has inspired generations of creatives and thinkers. The exhibition is introduced by a historical section, curated by Marco Belpoliti, which welcomes the visitor with covers, drawings and illustrations and concludes with a selection of original drawings, taken from one of the last works by Andrea Branzi (Pinocchio? ed. Libri Scheiwiller), the recently deceased architect, designer, theorist and undisputed protagonist of the radical avant-garde, to whom the exhibition is dedicated.

Designers and graphic designers
About Studio, Gianluca Alla, Andrea Amato, Antonio Aricò, Ascionemagro, Atto – Sara Bianchi, Alessandra Baldereschi, Beatrice Bianchet, Cinzia Bongino, Luca Boscardin, Sara Bozzini, Mauro Bubbico, Valentina Casali, Monica Casu, Matteo Cibic, Carlo Contin, Lorenzo Damiani, Etaoin Shrdlu Studio – Edda Bracchi e Stefano Cremisini, Francesco Faccin, Lorenzo Fanton, Duilio Forte, Vitantonio Fosco, Francesco Franchi, Alessandra Fumagalli Romario, Massimo Giacon, Alessandro Guerriero, Giulio lacchetti, Inarea – Antonio Romano, JoeVelluto, La Tigre – Luisa Milani, Leftloft, Emilio Salvatore Leo, Luca Madonini, Ambroise Maggiar, Raffaella Mangiarotti, Martinelli Venezia, Giacomo Moor, Multiplo – Luca Fattore, Paola Navone, Nju:lab – Pino De Nicola, Margherita Paleari, Lorenzo Palmeri, Mauro Panzeri, Mario Piazza, Franco Raggi, Matteo Ragni, Sara Ricciardi, Elena Salmistraro, Giulia Saporito, Mario Scairato, Gianfranco Setzu, Valerio Sommella, Leonardo Sonnoli, Ludovico Spataro, Studio Grand Hotel – Paolo Berra, Studio Mistaker, Studio Ossidiana, Philippe Tabet, Tomo Tomo – Davide Di Gennaro e Luca Pitoni, Omar Tonella, Andrea Vecera

Giano
Giulio Iacchetti

Go Pinocchio Go!
Giulio Iacchetti