giulio iacchetti industrial design
giulio iacchetti industrial design
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name: Giano
client: Bottega Ghianda
date:  novembre 2023
photo credits: Michele Nastasi, Daniele Cortese

Pinocchio is an epic figure of fairy tales and as such I liken him to the mythological figures of Olympus in ancient Rome, particularly Janus who in iconography is represented with two opposing faces. My Pinocchio is also two-faced: turning the cap clockwise protrudes a nose appropriate for small lies, turning it the other way protrudes a nose appropriate for big lies.