giulio iacchetti industrial design
giulio iacchetti industrial design
/ /

name: Happy Dice
client: Skitsch
date: 2010
project assistant: Federico Angi

Alea iacta est. It seems that we play with dice since a very long time, even before the invention of writing, and it seems that all ancient civilizations, from the eastern Indian to the western Greek and Latin, had the same passion for the challenge and bet. A rooted euphoria that centuries ago let first the chance by hands, and then rolls under eyes in determining the fate of who wins and who loses. “Happy Dice” is thus the contemporary reinterpretation of a thousands-year game that, with mild irony, it makes fun of fate, smiling at it; is also the playful  game to see the composition of the six faces keep on growing, always expressive and ready to wink a smile